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How to Create an Advertisement on Facebook

Facebook advertising is an important way of connecting with the audience on the world’s largest social network. The algorithm can be challenging to connect organically with the fans. However, Facebook micro-targeting features will allow you for reaching your exact target audience. So, ads can get your message in front of the people who want your products or services. Also, this could be great to your budget, conversion rates, and return on investment.  Even you need to understand the different Facebook ad types and targeting options for getting the best results. Below are the steps in how to create an advertisement on Facebook.

Choose Your Goal

Log into the Facebook Ads Manager and try to select the campaigns tab then click create for getting started with a new Facebook ad campaign. Always choose the campaign objective which is based on your goals for the particular ad and know regarding conversion-oriented objectives where you can pay per action and even for exposure objectives to get impressions.

Choose the campaign Name

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Name the campaign will help to create and choosing whether to set up an A/B Split Test. Even you need to choose whether for turning on budget optimization. This option will be useful for using multiple ad sets; however, you can leave it turned off.

Setup the Ad Account

If you have already set up the account then you can see a button which says and click that to move on to the next step. However, if you are new to Facebook Advertising, then you will see a button that says Setup Ad account. Click that and you will be prompted for entering some key details to create your ad account. So, enter your country, preferred currency, and time zone then click continue.

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Target Your Audience

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At the top of this screen then you will name your Facebook ad campaign by choosing which page to promote. So, start selecting your target location, age, gender, and language. Also, make your selection and keep an eye on the audience size indicator on the right of the screen and sense of your potential ad reach.

Choose Your Facebook Ad placements

Try to scroll down to choose where your ads will appear. In case, if you are new to Facebook advertising, the simplest choice is to use Automatic Placements. When you select this option, Facebook will automatically place your ads across Facebook, Instagram, Messenger, and the Audience Network when they are likely to get the best results. So, once you have more experience then you may wish to place your Facebook ads in specific locations like devices, platforms, placements, and specific mobile devices and operating systems.

The above-mentioned steps will help in creating Facebook ads and make money from it. Hope that I have covered all the topics in my article about how to create an advertisement on Facebook. Thanks for reading!

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